10 Affordable Skincare Brands in India (2025 Guide)
Good skincare doesn’t always mean spending thousands of rupees. India has some amazing affordable skincare brands that are pocket-friendly, effective, and easily available online and offline. If you are a student, working professional, or just starting your skincare journey, this list will help you choose the right products without burning a hole in your pocket.
1. Minimalist
Why we love it: Minimalist has gained huge popularity for its science-backed formulations and transparent ingredient lists. No unnecessary fragrance, just active ingredients that actually work.
Best for: Acne, pigmentation, dullness.
Must-try products: Vitamin C Serum, Niacinamide Serum, Hyaluronic Acid Serum.
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2. Plum Goodness
Why we love it: 100% vegan, cruelty-free, and safe for daily use. Their products suit Indian skin and are budget-friendly too.
Best for: Normal to oily skin, everyday skincare.
Must-try products: Green Tea Face Wash, Moisturisers, Serums.
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3. The Derma Co.
Why we love it: Dermatologist-tested products that target specific issues like acne, dark spots, or pigmentation at an affordable price.
Best for: Oily and acne-prone skin.
Must-try products: Niacinamide Serum, Salicylic Acid Face Wash, Sunscreen.
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4. Dot & Key
Why we love it: Trendy packaging with clean, effective formulas. Their products are lightweight and perfect for beginners.
Best for: Brightening and hydration.
Must-try products: Vitamin C + E Serum, Ceramide Night Cream.
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5. Earth Rhythm
Why we love it: Sustainable and eco-friendly skincare brand focusing on natural and science-based formulas.
Best for: Conscious skincare lovers and sensitive skin.
Must-try products: Sunscreen SPF 50, Niacinamide Serum, Cleansing Balms.
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6. Himalaya Herbals
Why we love it: One of the oldest affordable Indian skincare brands, easily available everywhere. Their products are simple, natural, and effective.
Best for: Daily skincare, teenagers, and beginners.
Must-try products: Neem Face Wash, Aloe Vera Gel, Moisturising Cream.
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7. Biotique
Why we love it: Ayurvedic and herbal formulations with botanical extracts. Affordable and trusted for years.
Best for: Herbal skincare lovers.
Must-try products: Honey Gel Cleanser, Morning Nectar Moisturiser, Fruit Face Pack.
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8. Everyuth Naturals
Why we love it: Famous for its peel-off masks and scrubs, perfect for quick skincare fixes.
Best for: Teenagers and budget skincare routines.
Must-try products: Walnut Scrub, Orange Peel-Off Mask.
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9. Patanjali Ayurved
Why we love it: Ayurvedic and herbal skincare at extremely low prices. Perfect for beginners and natural skincare enthusiasts.
Best for: Aloe vera gels, face packs, and herbal creams.
Must-try products: Patanjali Aloe Vera Gel, Neem & Tulsi Face Pack.
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10. Nivea & Pond’s
Why we love it: International yet super affordable and trusted for decades in India. Their moisturisers and face washes are staples in many households.
Best for: Basic skincare and hydration.
Must-try products: Nivea Soft Moisturiser, Pond’s White Beauty Cream, Face Wash.
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How to Choose the Right Affordable Skincare
For oily & acne-prone skin: Try Minimalist, Derma Co., or Himalaya Neem.
For dry skin: Nivea, Biotique, Dot & Key.
For sensitive skin: Earth Rhythm, Plum.
For herbal lovers: Patanjali, Biotique, Himalaya.
Affordable Skincare Routine (Under ₹500)
Cleanser: Himalaya Neem Face Wash (₹150)
Serum: Minimalist Niacinamide 10% (₹399)
Moisturiser: Nivea Soft (₹200)
Sunscreen: Earth Rhythm SPF 50 (₹499)
Simple, effective, and affordable!
Final Thoughts
Affordable skincare in India has improved massively in the past few years. Whether you love Ayurvedic brands like Patanjali & Himalaya or modern actives from Minimalist & Derma Co., there’s something for every skin type and budget.
The secret is consistency—choose the right products, stick to a simple routine, and your skin will thank you.
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- These are brands that balance price, quality, availability, and consumer trust.
| Brand | What Makes Them Good / USP | Price Range & Target Audience | Key Products / Ingredients | Possible SEO Keywords |
|---|---|---|---|---|
| Minimalist | Science-backed, transparency in ingredients, often fragrance-free. (whereandhowresources.com) | Mid to budget; people who want effective actives without luxury pricing. | Vitamin C serums, niacinamide, hyaluronic acid. (Saundarya Products) | “Minimalist skincare India”, “Minimalist vitamin C serum” |
| Plum | Vegan, cruelty-free, clean formulations. Good range for different skin types. (whereandhowresources.com) | Affordable to mid-range; younger demographics, people wanting clean beauty. | Face washes, moisturisers, serums with natural extracts. (whereandhowresources.com) | “Plum face wash India”, “Plum cruelty free skincare” |
| The Derma Co. | Dermatologically tested, strong active ingredients. (whereandhowresources.com) | Those with skin concerns (acne, pigmentation etc.), wanting good results without going overboard on cost. | Benzoyl peroxide, acids, niacinamide, brightening serums. (Saundarya Products) | “The Derma Co acne treatment”, “The Derma Co serum price” |
| Dot & Key | Clean ingredients, packaging & branding appeal. Good for regular skincare routines. (whereandhowresources.com) | Everyday users wanting mild, safe routines; often younger users. | Night creams, vitamin C + E serum, ceramide night creams. (Saundarya Products) | “Dot & Key night cream India”, “Dot & Key vitamin C serum review” |
| Earth Rhythm | Focus on sustainability, natural/organic ingredients. Vegan options. (Saveplus) | More conscious buyers, those preferring greener beauty, possibly willing to spend a bit more for clean and ethical products. | Ubtan masks, sunscreens, niacinamide serums. (Saveplus) | “Earth Rhythm vegan skincare”, “Earth Rhythm sunscreen” |
| Himalaya Herbals | Long-standing Ayurvedic/natural brand, wide availability. (My Own Point) | Very broad; people who want cheap and easy to find products, often for basic skincare. | Neem face wash, herbal creams, daily moisturisers. (My Own Point) | “Himalaya face wash price”, “Himalaya skincare India” |
| Biotique | Ayurvedic, botanical ingredients, herbal focus. Good product variety. (magicpin) | Users who prefer natural herb-based skincare, also those looking for budget-friendly packs. | Moisturisers, sunscreens, face packs, creams with almond/honey etc. (magicpin) | “Biotique face pack review”, “Biotique moisturiser price” |
| Everyuth Naturals | Known for effective scrubs, masks and quick-fix facecare; longtime trusted name. (Saveplus) | Teens, budget-aware, looking for exfoliation / masks / fun products. | Walnut scrub, orange peel-off mask etc. (Saveplus) | “Everyuth scrub India”, “Everyuth face mask price” |
| Patanjali Ayurved | Swadeshi, herbal, inexpensive; big reach across India. (Saveplus) | Those seeking very low‐cost options; rural/urban both; people who trust Ayurveda/home remedies. | Aloe vera gels, face packs, creams. (Saveplus) | “Patanjali face pack review”, “Patanjali skincare price” |
| Nivea & Pond’s | International but mass market; well-known, easy to find; good for basic / daily skincare. (unsweetenedbeauty.com) | Consumers who want trusted brands, often for moisturisers, cleansers etc. | Soft moisturisers, face washes, body lotions. (unsweetenedbeauty.com) | “Nivea Soft India”, “Pond’s face wash price” |