In today’s digital age, Amazon provides numerous ways to earn money online. Two of the most popular are Amazon ATES (Amazon Trained E-Commerce Specialist) and Amazon Affiliate Programme.
Both sound similar, but they function in entirely different ways. Let’s look at how each programme works, the benefits, and which one is best for you.
What is Amazon ATES?
Amazon Trained E-Commerce Specialist (ATES) is a certification and partnership program launched by Amazon India.
It’s designed for people who want to help sellers grow their business on Amazon.
As an ATES professional, you act as a consultant for small and medium businesses. You guide them through:
Setting up their Amazon seller account
Listing and optimizing products
Managing inventory and orders
Running ads and promotions
Increasing online sales
In short: You help sellers build their business, and Amazon pays you or the sellers pay you for your services.
Benefits of the Amazon Affiliate Program
Free to join
Earn passive income through commissions
Can be done from anywhere, anytime
Great for bloggers, YouTubers, and influencers
Access to millions of Amazon products to promote
ATES vs Affiliate Program: Key Differences
| Feature | Amazon ATES | Amazon Affiliate Program |
|---|---|---|
| Purpose | Help sellers manage their business. | Promote products to earn commissions. |
| Type of Work | Consultancy / E-commerce management | Content creation / marketing |
| Income Source | Service fees or Amazon incentives | Commission per sale |
| Skills Needed | E-commerce, product listing, ads | Marketing, writing, SEO |
| Ideal For | Students, freelancers, business-minded individuals | Bloggers, YouTubers, influencers |
| Certification | Yes (Amazon certification) | No certification required |
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Which One Should You Choose?
It depends on your goals:
If you want to gain experience in e-commerce, digital marketing, and seller management, start with Amazon ATES.
If you love content creation, blogging, or social media marketing, go for the Amazon Affiliate Program.
Both programmes can even complement each other — you can be an ATES professional helping sellers and run your affiliate blog to earn extra income!
Final Thoughts
Amazon offers incredible opportunities for anyone willing to learn and grow.
Whether you become an ATES consultant or an affiliate marketer, both paths build valuable skills in digital business, online marketing, and entrepreneurship.
Start small, stay consistent, and soon you’ll see the results of your efforts!
